Research has found that TikTokers are 1.5x more likely to immediately buy something they’ve found through the app. Not sure how to integrate TikTok into your social media plan? Check out our Ultimate TikTok Marketing Guide!
📝 This article is designed to help users with the Buffer web app. All instructions and screenshots are taken from the web app. You can find the mobile version of this article here: Scheduling TikTok posts on the mobile app
💡Your Questions Answered
- Can Buffer publish my videos to TikTok automatically? Yes! The video file formats accepted are MOV, MP4, or WEBM.
- Do I need to connect my TikTok account to Buffer in order to use this feature? Yes, you will need to connect your TikTok business account to Buffer to upload videos and receive reminders to publish them. This article shares how to go about converting your TikTok account to a business account.
- My video isn't working, why? We share all of the finer details around video specifications below.
- Can I assign a campaign to my TikTok post? Since TikTok is not yet available within the analytics dashboard, selecting a campaign to assign your post to won't add that post's results into your overall campaign metrics.
This article contains the following sections:
- Connecting your TikTok account to Buffer
- Uploading and posting to TikTok
- TikTok video specifications (and other good-to-knows)
Connecting your TikTok account to Buffer
We're able to publish posts on your behalf as long as you have a TikTok business account.
- Learn more about converting your TikTok account to a business account.
- Learn more about how to connect your TikTok business account to Buffer.
Uploading and posting to TikTok
- Open your Buffer web app and select the TikTok account on the left that you'd like to post to.
- Click Create Post on the upper right-hand side of your queue.
- Upload your video and add a description. While a description is optional, it is required that you upload one video in order to publish to TikTok. We share more video specifications below.
- Once your video is uploaded, click Add to Queue or click the down-arrow to choose a time and date for your post to schedule by clicking Schedule Post.
- You're all set! At the date and time you scheduled your post for, your post will automatically publish to your TikTok account.
📝 TikTok video specifications (and other good-to-knows)
- Tiktok posts cannot be created without a video attached. Only one video can be attached to each post.
- To include any sound or caption in your video, you'd want to include those in the video file before uploading it to Buffer. If you'd like to create a video with the TikTok app, you can save the video to your device before uploading it to Buffer by first publishing it privately. This guide goes into more detail on the exact steps: How to Save TikTok Drafts to Your Phone
- Your video file must be 1GB or less, and between three seconds and 60 seconds long.
- The video file formats accepted are MOV, MP4, or WEBM.
- Video frame rates need to be between 23 FPS and 60 FPS.
- Video must have a minimum height and width each of 360px.
- Your description text has a maximum length of 150 characters.
- Hashtags and @mentions that you include will be properly hyperlinked.
- Only TikTok business accounts can post through Buffer.
- TikTok is not yet available via your analytics or engagement dashboards.
- Since TikTok is not yet available within the analytics dashboard, selecting a campaign to assign your post to won't add that post's results into your overall campaign metrics.
- Neither the Canva and Giphy integrations are available for use with TikTok.
- The TikTok name that shows up in Buffer will be your display name and not the username that shows up in your URL.
- The "Promote" feature in TikTok does not work when posting via Buffer. Therefore, to promote your posts, you would need to publish the post directly on TikTok.