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Scheduling TikTok posts

⚠️ Did you use TikTok Reminders in Buffer previously? If so, please note that the whole flow has changed for the better! TikTok no longer requires reminders from Buffer customers. Your TikTok posts will now be sent directly to TikTok at the time and date you scheduled them for just like they do for Twitter, LinkedIn, Pinterest, Facebook, and some Instagram posts.

With TikTok direct scheduling, you can easily upload your media and text to Buffer, schedule when you'd like to share your post, and Buffer will publish your post to TikTok at the time and date you scheduled it for. [Cue the cheers! 🎉]

If you're curious to know more, we've answered some frequently asked questions below. For a more in-depth understanding of how this feature works, feel free to read through the rest of this guide.

📝 This article is designed to help users with the Buffer web app. All instructions and screenshots are taken from the web app. You can find the mobile version of this article here.

💡Your Questions Answered

  • Can Buffer publish my videos to TikTok automatically? Yes! We accept these files: MOV, MP4, and WEBM.
  • Do I need to connect my TikTok account to Buffer in order to use this feature? Yes, you will need to connect your TikTok business account to Buffer to upload videos and receive reminders to publish them. This article shares how to go about converting your TikTok account to a business account.
  • My video isn't working, why? We share all of the finer details around video specifications below.
  • Can I assign a campaign to my TikTok post? Since TikTok is not yet available within the analytics dashboard, selecting a campaign to assign your post to won't add that post's results into your overall campaign metrics.

This article contains the following sections:

Connecting your TikTok account to Buffer

We're able to publish posts on your behalf as long as you have a TikTok business account.

Uploading and posting to TikTok

  1. Open your Buffer web app and select the TikTok account on the left that you'd like to post to.
  2. Click Create Post on the upper right-hand side of your queue.

  3. Upload your video and add a description. While a description is optional, it is required that you upload one video in order to publish to TikTok. We share more video specifications below.
  4. Once your video is uploaded, click Add to Queue or click the down-arrow to choose a time and date for your post to schedule by clicking Schedule Post.

  5. You're all set! At the date and time you scheduled your post for, your post will automatically publish to your TikTok account.

📝 TikTok video specifications (and other good-to-knows)

  • Tiktok posts cannot be created without a video attached. Only one video can be attached to each post.
  • Your video file must be 1GB or less, and between three seconds and 60 seconds long.
  • The video file formats accepted are MOV, MP4, or WEBM.
  • Video frame rates need to be between 23 FPS and 60 FPS.
  • Video must gave a minimum height and width each of 360px.
  • Your description text has a maximum length of 150 characters.
  • Hashtags and @mentions that you include will be properly hyperlinked.
  • Only TikTok business accounts can post through Buffer.
  • TikTok is not yet available via your analytics or engagement dashboards.
  • Since TikTok is not yet available within the analytics dashboard, selecting a campaign to assign your post to won't add that post's results into your overall campaign metrics.
  • Neither the Canva and Giphy integrations are available for use with TikTok.
  • The TikTok name that shows up in Buffer will be your display name and not the username that shows up in your URL.
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