Managing your channel connections if you don’t see the new Channels page

In March, 2021, Buffer began rolling out a new way to connect and manage your channels. As we continue to roll this out to everyone, some customers will still see the old connection process. If you are seeing the older connection screens, we’ve outlined the steps for connecting, reconnecting, unlocking and removing channels below.

This article contains the following sections:

Connecting and managing your channels in the publishing dashboard

Connecting your channels

Connecting your social channels is the first step to getting up and running with Buffer. The number of channels you can connect will depend on the plan you're subscribed to. We currently support the following channels:

  • Facebook: Pages and groups
  • Instagram: Business accounts
  • Twitter: Profiles
  • LinkedIn: Profiles and Pages
  • Pinterest: Profiles (only on our Pro and Business Plans)

Video walkthrough

In the video below, Katie, from our Customer Advocacy team, will walk you through the steps to connect your Twitter, Facebook, LinkedIn and Pinterest social channels to your publishing dashboard. You may also choose to view the video walkthrough for connecting Instagram.

 

  1. Log into the social channel you'd like to connect. For example, if you're connecting your Twitter profile, start by logging into that profile at https://twitter.com.

  2. Click Manage Channels at the bottom of the left hand sidebar.

  3. Click Add a New Channel.

  4. Click on the type of channel you'd like to connect.

  5. The remaining steps are different for each channel. For Twitter profiles and Pinterest accounts, you should just need to authorize Buffer to access your account and you should be all set. For other channels, please follow the guides below, taking special note that a couple of steps in each guide may now look different. Please refer to the steps and screens above when navigating to the channel management screen and choosing the channel you’d like to connect.

📖 Once you've connected a channel, we'd recommend hopping over to your posting schedule and setting up the times you'd like to post content. Learn more about the posting schedule here.

Reconnecting your channels

Channels will become disconnected from time to time. Whilst this can be frustrating, it's good to keep in mind that this is normal behavior and is usually the result of the social network making a change to keep your account safe and secure.

Connections between Buffer and your channels require access tokens, which can expire for a number of reasons, including password changes and explicit lifespans of an access token. Learn best practices for keeping your channels connected here.

Most commonly, channels only require a simple reconnection. However, on some occasions, a simple reconnect won't do the trick, and instead your channel will need to be fully reauthorized. See steps for reauthorization here.

  1. Click Manage Channels at the bottom of the left hand side bar.

  2. Click Reconnect to the right of the channel you need to reconnect.

  3. You'll be prompted to enter your login details and after that, you should be all set.

    📝 For Facebook groups, you must be logged into the Facebook profile that originally connected the group and your personal Facebook profile must be an admin on the group.

  4. If you have any failed posts in your queue, you can now go ahead and retry them. Clicking Re-add to Queue will add your post to the next available time slot according to your posting schedule. Clicking Retry Now will publish your post immediately.

As previously mentioned, a simple reconnect won't always do the trick and your channel will instead need to be fully reauthorized. Follow the steps in the relevant section below to reauthorize your channel. These steps should be followed on desktop.

Facebook and Instagram accounts

  1. Follow the steps in this guide to reauthorize the connection between Buffer and Facebook / Instagram.

LinkedIn accounts

  1. Head over to your LinkedIn account, click on your profile image in the top right corner, and then click Settings & Privacy.
  2. Click on Data Privacy on the left hand side, then click Other Applications.
  3. Click on Permitted Services (you can also click this link to go directly there). You should then see a list of authorized apps. Locate Buffer and click Remove.
  4. Then, head back over to Publish and try reconnecting your LinkedIn account again through Manage Channels, ensuring your accept all permissions during the authorization process. Your personal LinkedIn profile will either need to be the owner of the page or alternatively have the "Super Page Admin" role in order to reauthorize the connection.

📝 If multiple LinkedIn pages have become disconnected, and they were authorized through your own personal LinkedIn profile, reconnecting one of them should also reconnect the rest.

Twitter accounts

  1. Head over to your Twitter account, click More on the left panel of the dashboard and then choose Settings and Privacy from the menu that appears.
  2. Click on Apps and Sessions under the Data and Permissions area.
  3. You should then see a list of apps. Locate Buffer and click Revoke Access.
  4. Then, head back over to Publish and try reconnecting your Twitter account again through Manage Channels, ensuring your accept all permissions during the authorization process.

Pinterest accounts

  1. Head over to your Pinterest account, click on the arrow at the top left of your account and then click on Settings.
  2. From there, click Apps on the left hand side (you can also click this link to go directly there).
  3. You should then see a list of authorized apps. Locate Buffer and click Revoke access.
  4. Then, head back over to Publish and try reconnecting your Pinterest account again through Manage Channels, ensuring your accept all permissions during the authorization process.

Removing your channels

Follow the steps below to remove a social channel from your Buffer publishing dashboard.

  1. Click Manage Channels at the bottom left hand of your dashboard.

  2. Click Manage to the right of the channel you'd like to remove.

  3. Click Remove, followed by Confirm and Disconnect.

Unlocking your channels

If you downgrade to a Publish plan that supports fewer social channels than you currently have connected, any channels above the limits of your new plan will become locked. We would recommend removing any channels that you no longer need, which will then unlock the channels you're looking to keep.

If you'd rather not delete any channels (for example, if you would like to keep them connected in case you upgrade again in the future), you can choose which channels to unlock using drag and drop. Drag the channels you'd like to unlock to the top of the list on the left hand side of your dashboard. The social channels nearest the top will unlock and the channels nearest the bottom will lock.

If a channel is locked with posts still scheduled in its queue, the posts will remain in the queue, but won't publish until the channel is unlocked. Once unlocked, you might need to reschedule some of your posts if the posting time has passed.

Connecting and managing your channels in the analytics dashboard

Connecting your channels

We currently support the following channels on the analytics dashboard: Facebook Pages, Instagram business accounts, Twitter profiles and LinkedIn Pages. Instagram business accounts must be connected to a Facebook Page.

  1. We recommend first logging into the social channel you'd like to connect. For example, if you're connecting a Twitter profile, start by logging into that profile, or if you're connecting a Facebook Page, start by logging into the Facebook profile that is an admin on the Page you're looking to connect.

  2. Click Manage Channels at the bottom left of your dashboard. Alternatively, click on your profile avatar at the top right of your dashboard and then click on Settings.

    connect channels to analyze

    📝 Please note, if this is your first time logging into your Analyze account, you'll need to connect at least one channel. You'll see a list of channel options to choose from, like this. Click on the channel you'd like to connect and then skip to step 4.

  3. The Analyze settings area will open in a new tab. Click the Add Social Channel drop down and then select Facebook, Instagram, Twitter or LinkedIn.

  4. For each channel, you will need to authenticate your account. Please see the notes for certain channel types below for important information.

Facebook Pages and Instagram business accounts

  • In order to connect a Facebook Page or Instagram business account, we'll need to authenticate through your personal Facebook profile that is an admin on the Page you're looking to connect or the Page connected to your Instagram account. Learn more about Facebook Page roles here.
  • When you authenticate, it is very important to not change any of the permissions.
  • Not seeing your channel listed? Please jump here for further guidance.

LinkedIn Pages

In order to connect a LinkedIn Page, we'll need to authenticate through your personal LinkedIn profile that is a "Designated Super Admin" on the Page you're looking to connect. Learn more about LinkedIn Page roles here.

  • Not seeing your Facebook Page listed? First, check that you have the correct Page role. Your personal Facebook profile will need to be an admin on that Page. Learn more about Page roles here. If you have the correct Page role and it's still not listed when walking through the connection steps in this guide, it means that Buffer does not have the required permissions from Facebook. To resolve this, please follow these reauthorization steps and then try connecting your Page again.
  • Not seeing your Instagram account listed? If you don't see your Instagram account listed, this is likely due to your Instagram account being a personal profile rather than a business account, or your Instagram business account not being connected to a Facebook Page. Follow the steps here to convert your Instagram account to a business account and ensure it is connected to a Facebook Page. Afterwards, you should see it listed.

Reconnecting your channels

Channels will become disconnected from Buffer from time to time. Whilst this can be frustrating, it's good to keep in mind that this is normal behavior and is usually the result of the social network making a change to keep your account safe and secure.

Connections between Buffer and your channels require access tokens, which can expire for a number of reasons, including password changes and explicit lifespans of an access token.

Most commonly, channels only require a simple reconnection.

  1. Click Manage Channels at the bottom left of your dashboard. Alternatively, click on your profile avatar at the top right of your dashboard and then click on Settings.

  2. The Analyze Settings area will open in a new tab. Click the circular refresh icon next to the channel you need to reconnect and follow the on-screen prompts.

A simple reconnect won't always do the trick and your channel will instead need to be fully reauthorized. Follow the steps in this guide to reauthorize the connection between Buffer and Facebook.

Removing your channels

Follow the steps below to remove a channel from your Buffer analytics dashboard.

  1. Click Manage Channels at the bottom left of your dashboard. Alternatively, click on your profile avatar at the top right of your dashboard and then click on Settings.

  2. The Analyze Settings area will open in a new tab. Click the x icon to the right of the channel you'd like to remove.

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