We have carefully created a new and better version of Buffer which aims to simplify parts of the tool that had become overly complex, and provide a more reliable and consistent experience for users.
We have been slowly rolling out the new version of Buffer over the past 18 months. You were previously switched to the new version but opted to return to classic Buffer. We will be retiring classic Buffer in August, 2020, and as such, we’ll be moving you over to our most up to date product where you'll have access to all the improvements we’ve released since you last tried it out.
This guide aims to outline some differences you might come across in the new version.
As we built out the new version we also introduced some helpful new features we’d love for you to explore!
Social media marketing is no longer just about posting, say, twice a day, five days a week. Top marketers plan their social media content in terms of campaigns. These campaigns usually have a goal (e.g. to promote your Christmas sales) and stretch across multiple social media channels. Using our new Campaigns feature, you can group posts together for easier organization and planning. And if you’re using Analyze, you can also track the performance of your campaigns. Learn more here.
⭐️ Campaigns is available to customers on the Pro, Premium, or Business plan.
Instagram First Comments and Hashtag Manager
If you're scheduling a post to your Instagram business account, and it's set to be published automatically, you'll also have the option to include a first comment. First comments are great for hashtags or other information that you may not want to show initially within your caption.
Hashtags are a great way to make your posts more discoverable on Instagram. Hashtag Manager makes it easy to create and save groups of hashtags, so that you can build a library of options, experiment with different variations, and easily reuse your top-performing hashtag groups. Learn more here.
⭐️ First Comments is available to customers on the Pro, Premium, or Business Plan. Hashtag Manager is available to customers on the Premium or Business plan.
Instagram User Tagging
Tagging users in images can increase engagement and result in reaching a wider audience. You can now include up to 20 tags on images that are being published automatically. Learn more here.
⭐️ User Tagging is available to customers on the Pro, Premium, or Business plan.
Instagram Shop Grid
Many businesses now rely on Instagram to increase brand awareness and it has become a major source of traffic. Of course, links are crucial to driving traffic to the right places. With Instagram’s lack of hyperlink capabilities in posts, many brands solve this by asking followers to refer to the link in their bio within the caption of a post.
This approach has served a need, but not without its own complexities. Businesses need to manually edit the link in their bio for each new post, to ensure the link goes to the right place, depending on what their latest post is promoting. It's this manual and imprecise solution that we are hoping to improve with Shop Grid. Shop Grid allows you to add links to each of your posts, which will then be displayed on a unique page that can be used as the permanent link in your bio. Learn more here.
Please note, Shop Grid replaces the previous Grid Preview feature.
⭐️ Shop Grid is available to customers on the Premium or Business plan.
Instagram Stories Scheduling
Instagram Stories are a powerful channel to build your brand and engage customers. You can now prepare and schedule your Instagram Stories on web or mobile, and you’ll get a push notification to your phone with everything you need to complete your Story on Instagram. Learn more here.
⭐️ Stories Scheduling feature is available to customers on the Premium or Business plan.
Features that have changed
Dragging and dropping posts in the queue
Drag and drop works a bit differently in the new interface. Rather than dragging a post into any other position, it now functions more as a swapping feature. Let’s say you have four posts in the queue. If you drag the fourth post to position one, it would swap the order of those two specific posts, so, the fourth post would become the first, and the first would become the fourth.
Calendar view of the queue
The Calendar view currently opens in a new tab. If you regularly toggle between social accounts as part of your workflow, we’d recommend using the list view (now known as Day view).
We have started exploring what a brand new visual planning experience could look like. It’s a high priority for our customers and something we’re hoping to work on later this year.
Features that are no longer available
We spent time looking at the usage of all of our features and speaking to customers, to determine which features were the most popular and valuable and which weren’t delivering the best experience for customers. As a consequence of this research, there are a few features that we’ve decided to retire, outlined in the list below. This has allowed us to invest more resources in the features our customers depend on the most and eliminate the ones where we didn’t feel we could deliver the experience our customers deserved.
- Content Inbox
- Sorting and filters, customizing the date range, and exporting to CSV in the Posts report
- Copying posts from one queue to another
- Dragging posts from the Posts report to a queue
- Default social accounts
- Influencers report
- Analysis report
- Empty queue option
- Move to top option
You’ll also notice some differences in the interface. These changes were made based on feedback to better clarify functionality and ensure key actions were easy to find.
|Feature||Type of change||Details|
|Managing social accounts||Moved||You can now add and manage social accounts by clicking Manage Social Accounts at the bottom left of your dashboard.|
|Managing users||Moved||You can now add and manage users by clicking your profile avatar at the top right of your dashboard and clicking Team.|
The following settings can now be found by clicking your profile avatar at the top right of your dashboard and clicking Preferences:
|Posting schedule||Moved||This can now be found by clicking Settings and then selecting the Posting Schedule tab.|
|Toggling between list and calendar view||Changed||You can now toggle between Day, Week, and Month when viewing your queue in Day view. When in the Calendar view, click Back to Buffer Dashboard to return to Day view.|
|Pausing your queue||Moved||This can now be found within the posting schedule settings.|
|Shuffle your queue||Moved||This can now be found by clicking Settings and then selecting the General tab.|
|Re-Buffer||Renamed||The Re-Buffer option in the Posts report is now called Share Again.|
|Link shortening settings||Moved||This can now be found by clicking Settings and then selecting the General tab.|