How we backfill analytics data and why your data may not be updating

How we backfill your analytics data

When you first subscribe to Analyze, we will backfill the following data in each social platform:

Facebook We backfill up to six months of Facebook post metrics and followers.
Instagram We backfill up to six months of Instagram post metrics and followers. Unfortunately, we’re not able to backfill Instagram Stories.
Twitter We backfill up to 28 days of Twitter post metrics and followers.

Why data may not be updating

There are a couple of reasons your data may not seem to be updating in Buffer Analyze.

  1. Is your social account disconnected? The most common reason that data might not be populating is because the social account has become disconnected. Please follow the steps in this article to get your social account reconnected.
  2. Data is not collected in real time, rather it is collected in batches from each social network's API each day. In some cases, it can take up to 24 hours for new post data to be populated.
  3. Historical data for Instagram Stories is not available. Whilst we're able to backfill up to six months of Instagram post metrics when you first subscribe to Analyze, unfortunately, we’re not able to backfill Instagram Stories. We are only able to start collecting that data from when your Instagram account is connected to Analyze.
  4. Data on individual posts will not be updated indefinitely. For Facebook and Instagram, we will stop updating all metrics for the post after a full calendar month has passed. For Twitter, we will stop updating all metrics for the post after 7 days have passed.
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