Getting started with Buffer's publishing tool

Buffer's publishing tool allows you to plan, schedule, collaborate, and publish thumb-stopping content that drives meaningful engagement and growth for your brand. Features include customizable posting schedules, a composer that allows you to craft a different message for each social network, an engagement tool for Instagram comments, a browser extension to quickly share content from anywhere on the web, and a drafts and approval process.

šŸŽ„ Keen to see the publishing dashboard in action? View our tutorial videos here!

Our Help Center offers detailed how-to guides, along with helpful tips and best practices. Follow the guides below to get the most of the publishing tool.

  1. Connect your social channels
  2. Set up your posting schedules
  3. Invite your users and set up permissions
  4. Start scheduling your posts
  5. Install the browser extension
  6. Create and manage campaigns
  7. Engage with your Instagram comments

Looking for more Buffer tools to help create your content?

  • Remix: Our free app that allows you to transform any link, tweet, or product into beautiful Instagram content.
  • Instagram Stories Creator: Our tool for creating sets of compelling slides for your Instagram stories.

Need advice and tips for your social media strategy?

  • Buffer Blog: Here you can find tons of great content from our Marketing team, including case studies, experiments we've done, and even tips and tricks for each social network.
  • Buffer Podcasts: Listen to our latest podcasts offering all the latest stories, news, insights, experimentation and learnings about social media.
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