Reconnecting a social channel in Buffer Publish

Social channels will become disconnected from time to time. Whilst this can be frustrating, it's good to keep in mind that this is normal behavior and is usually the result of the social network making a change to keep your account safe and secure.

Connections between Buffer Publish and your social channels require access tokens, which can expire for a number of reasons, including password changes and explicit lifespans of an access token. Learn best practices for keeping your social channels connected here.

Most commonly, social channels only require a simple reconnection. However, on some occasions, a simple reconnect won't do the trick, and instead your channel will need to be fully reauthorized. See steps for reauthorization here.

Reconnecting your social channel

  1. Click Manage Channels at the bottom of the left hand side bar.

  2. Click Reconnect to the right of the channel you need to reconnect.

  3. You'll be prompted to enter your login details and after that, you should be all set. For Facebook groups, you must be logged into the Facebook profile that originally connected the group and you must be an Admin.

  4. If you have any failed posts in your queue, you can now go ahead and retry them. Clicking Re-add to Queue will add your post to the next available time slot according to your posting schedule. Clicking Retry Now will publish your post immediately.

Reauthorizing your social channel

As previously mentioned, a simple reconnect won't always do the trick and your social channel will instead need to be fully reauthorized. Follow the steps in the relevant section below to reauthorize your channel. These steps should be followed on desktop.

Facebook and Instagram accounts

  1. Follow the steps in this guide to reauthorize the connection between Buffer and Facebook / Instagram.

LinkedIn accounts

  1. Head over to your LinkedIn account, click on your profile image in the top right corner, and then click Settings & Privacy.
  2. Click on Data Privacy on the left hand side, then click Other Applications.
  3. Click on Permitted Services (you can also click this link to go directly there). You should then see a list of authorized apps. Locate Buffer and click Remove.
  4. Then, head back over to Publish and try reconnecting your LinkedIn account again through Manage Channels, ensuring your accept all permissions during the authorization process. Your personal LinkedIn profile will either need to be the owner of the page or alternatively have the "Page Admin" role in order to reauthorize the connection.

📝 If multiple LinkedIn pages have become disconnected, and they were authorized through your own personal LinkedIn profile, reconnecting one of them should also reconnect the rest.

Twitter accounts

  1. Head over to your Twitter account, click More on the left panel of the dashboard and then choose Settings and Privacy from the menu that appears.
  2. Click on Apps and Sessions under the Data and Permissions area.
  3. You should then see a list of apps. Locate Buffer and click Revoke Access.
  4. Then, head back over to Publish and try reconnecting your Twitter account again through Manage Channels, ensuring your accept all permissions during the authorization process.

Pinterest accounts

  1. Head over to your Pinterest account, click on the arrow at the top left of your account and then click on Settings.
  2. From there, click Apps on the left hand side (you can also click this link to go directly there).
  3. You should then see a list of authorized apps. Locate Buffer and click Revoke access.
  4. Then, head back over to Publish and try reconnecting your Pinterest account again through Manage Channels, ensuring your accept all permissions during the authorization process.
Was this article helpful?
15 out of 93 found this helpful