Analyzing your Instagram Stories

In Buffer Analyze, the Stories tab for Instagram allows you to see your reach and completion rate of each story, as well as your total number of impressions and exits, and your average reach and completion rate.

⭐️ Instagram Stories analytics are only available on our Premium Plan. Learn more about our plans and pricing here.

📝 Please note, only Stories created by your Instagram account will be available here. Due to API limitations, it's not possible to pull in Stories that you have shared after being @mentioned in. Additionally, we are not able to backfill Stories. We are only able to start collecting them from when your Instagram account is connected to Buffer Analyze.

Start by selecting Instagram on the left hand side of your dashboard, and then selecting the Stories tab.

This article contains the following sections:

  1. Filtering your report
  2. Diving into your report
  3. Adding tables and charts to a custom report

Filtering your report

If you have multiple Instagram accounts, you can change the account at the top, as well as the date range you'd like to analyze.

Instagram stories date range

Diving into your report

Stories summary table

The summary table shows aggregate metrics for all stories sent during the selected date range. We'll show you impressions, reach, replies, exits and your engagement rate (replies received relative to unique Instagram accounts that viewed the story).

Stories metrics breakdown

This chart shows you the changes in your Instagram Stories metrics, such as impressions, reach, and replies. Besides comparing the data with the previous period, you can also compare two metrics to see how they correlated. For example, do posting more Stories correlate with higher reach?

Stories insights

This chart shows your reach and completion rate for each Instagram story. By default, all stories shared within the date range chosen at the top of the report will be shown. If preferred, you can use the Show drop down to only show stories shared on a specific day. You can also use the Sort option to sort stories by date, reach, or completion rate. Towards the bottom, you'll see a table showing your total impressions, average reach, average completion rate, and total exits.

Adding tables and charts to a custom report

Finally, you can add any of the tables and charts from this area to custom report. Simply click the Add to Report button at the top right of any chart you'd like to include. Learn more about creating custom reports here.

You can also export all data as both CSV and image files using the Export button.

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