Analyzing your posts

The Posts tab in Buffer Analyze provides a history of all of your published posts. Looking at your posts individually allows you to draw comparisons and see patterns around which posting times might be working best for you, and what type of content your audience might be most engaged with.

Start by selecting the social network you'd like to analyze on the left hand side of your dashboard, and then selecting the Posts tab.

This article contains the following sections:

  1. Filtering your report
  2. Diving into your report
  3. Adding tables and charts to a custom report
  4. Facebook metrics
  5. Instagram metrics
  6. Twitter metrics

Filtering your report

If you have multiple social accounts of one network (e.g. multiple Instagram accounts), you can change the account at the top, as well as the date range you'd like to analyze.

filter dates

Diving into your report

Summary table

The summary table shows aggregate metrics for all posts sent during the selected date range. We'll show you impressions, reach, users, comments and your engagement rate.

Hashtag performance table

The hashtag performance table provides insight into how your hashtags could be affecting your reach and engagement rates. You can use this information to inform your posting strategy by looking at posts with hashtags that are associated with the highest reach and engagement rates. At the moment, only the top five hashtags that had the most engagement in the date range selected are shown in this table.

Hashtags included in both the main caption of the post and the first comment are shown in this table.

Posts breakdown

The posts breakdown table shows you all of your your published posts, sorted by Impressions in descending order by default. You can filter posts by keywords and hashtags, as well as sort them either by date or another metric. The post time shown here is in the Pacific timezone.

Adding tables and charts to a custom report

Finally, you can add any of the tables and charts from this area to custom report. Simply click Add to Report button at the top right of any chart you'd like to include. Learn more about creating custom reports here.

You can also export all data as both CSV and image files using the Export button.

export data

Facebook metrics

The table below provides an overview of which metrics are available in each table and chart. You can find a detailed description of each metric here. All metrics are pulled from Facebook's Graph API.

  Summary table Hashtag performance table Posts breakdown table
Posts  
Post Reach
Post Impressions    
Link Clicks    
Reactions  
Comments  
Shares  
Engagement Rate

Analyze will pull in Facebook ad metrics from your boosted posts. These boosted metrics are fully aggregated with your organic metrics for that post and can't be segmented. We are currently unable to pull in metrics from ads created within the Facebook Ads Manager.

Instagram metrics

The table below provides an overview of which metrics are available in each table and chart. You can find a detailed description of each metric here. All metrics are pulled from Instagram's Graph API.

  Summary table Hashtag performance table Posts breakdown table
Posts  
Reach
Impressions  
Likes  
Comments  
Engagement Rate

We are currently unable to pull in likes on boosted posts due to limitations with Instagram's Graph API. For example, if you shared a post and it received 50 likes, Analyze would show 50 likes. However, if you then boosted the post and it received a further 500 likes, Analyze would still only show 50 likes. We're sorry about this limitation.

Twitter metrics

The table below provides an overview of which metrics are available in each table and chart. You can find a detailed description of each metric here. All metrics are pulled from Gnip, which is Twitter’s enterprise data service.

  Summary table Hashtag performance table Posts breakdown table
Tweets  
Impressions  
Clicks  
Likes  
Replies    
Retweets  
Engagement Rate

We are unable to show Twitter ads /promoted tweets in the data at this time.

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