With Buffer, you can reach your community wherever they are online. Keep your Facebook group up to date by scheduling posts, or engage with your page followers by scheduling posts or Reels. Plus, you can save time by creating one video and scheduling it to Facebook Reels and our other supported social channels like Instagram Reels, YouTube shorts, and TikTok!
This article contains the following sections:
📝 Looking for the mobile version of our Scheduling Facebook posts and Reels article?
Available features
| Facebook posts | Facebook Reels | |
| Images |
✓ (up to 10) |
X (Video only) |
| Videos |
✓ (1) |
✓ (1) |
| Alt text | ✓ (images only) |
X |
| Tagging Facebook pages |
✓ (possible for page posts, not group posts) |
X |
| Available composer integrations | Canva, Giphy, Unsplash, Dropbox, Google Drive, Google Photos, One Drive | Dropbox, Google Drive, Google Photos, One Drive |
📝 While it's possible to choose a thumbnail for video posts and Reels, Facebook will ignore the custom thumbnail once the post is published.
Scheduling Facebook posts
- To get started, select your Facebook account on the left hand side of your dashboard.
- Open the composer at the top of your queue.
- Select Post.
- Type in the caption you’d like to use, add links or upload any images or video you'd like. Learn more about attaching images, videos, and other media to your posts here.
Scheduling Facebook Reels
- To get started, select your Facebook account on the left hand side of your dashboard.
- Open the composer at the top of your queue.
- Select Reel.
- Upload the video you'd like to include in your reel and then type in or copy and paste the caption you'd like to use. Learn more about the video requirements for Facebook Reels here.
Good to Knows and tips
📝 Reels Good to Knows
- Publishing Reels is only available on Facebook pages. It is not available for Facebook profiles or groups you manage.
- Due to API limitations, it is not possible to add trending music to reels. Therefore, we recommend adding music to your video file before uploading it to Buffer.
- The Facebook Reels API does not support locations, so you will not be able to add a location to your reel.
- When your Reel is published, it will also appear on the feed.
📝 Posts Good to Knows
- When posting to a Facebook group, your post will be published as the person who connected the group to Buffer. Learn more about Facebook group posts attribution.
Tips for Facebook Reels
Did you know that you can repurpose your Facebook Reel for Instagram, Tiktok or YouTube with a few clicks? To post to multiple channels, simply select TikTok, YouTube and/or Instagram > Reel, add your video, type the caption, schedule your post, and you're set! Learn more about posting to each channel below: