--- title: "Using Google Business Profiles with Buffer" description: "Publishing regularly on Google Business Profiles (formerly Google My Business) increases organic reach and engagement, ultimately boosting conversions." canonical_url: "https://support.buffer.com/articles/using-google-business-profiles-with-buffer-CWwIBEqMjj" md_url: "https://support.buffer.com/articles/using-google-business-profiles-with-buffer-CWwIBEqMjj.md" --- # Using Google Business Profiles with Buffer Publishing regularly on [Google Business Profiles](https://buffer.com/google-business-profile) (formerly Google My Business) increases organic reach and engagement, ultimately boosting conversions. Only 21% of brands post regularly to their Google Business Profile. Will you be one of the ones who see the traffic to their site and their visibility in Google Maps increase (improving your ranking)? With Buffer, publishing consistently on Google Business Profiles is a breeze. Let’s get started! ## These features are available for Google Business Profiles * **Publishing**: Yes * **Analytics**: No * **Engagement**: Yes ## Connecting and refreshing your Google Business Profile :::info **Connection checklist** ✅ Is the Google Business Profile verified? *It needs to be!* ✅ Are you logged into the Google account linked to your Google Business Profile? ::: You can connect multiple Google Business Profiles to Buffer. To connect a Google Business Profile to your Buffer account, you will need to make sure: * you are logged into the Google account linked to your Google Business Profile. * your profile is verified. To see a step-by-step guide and troubleshooting steps, checkout the article: [Connect your channels to Buffer](https://support.buffer.com/en-us/articles/connecting-your-channels-to-buffer-HvWLgAJvL9). If your connected Google Business Profile requires a refresh, check out the article [Refreshing a channel in Buffer](https://support.buffer.com/en-us/articles/refreshing-a-channel-in-buffer-7oDS4jk7l1). ## Scheduling Google Business Profile posts :::info [The "best time to post" feature in Analyze](https://support.buffer.com/en-us/articles/using-buffer-analyze-nHvyBMdqz8) is not available for Google Business Profiles at this time. ::: | **Features & good-to-knows** | **Notes** | |:---|:---| | **Scheduling posts** | Check out our step-by-step guide to [scheduling posts](https://support.buffer.com/en-us/articles/scheduling-posts-4Qdld7giAZ) on any social channel or peruse Google Business Profile-specific details below. \n \n📝 Good-to-knows: We currently support **What's New**, **Offer**, and **Event** type of posts. \n📝 Google does not allow phone numbers to be included in posts. \n📝 You can optionally add a CTA (call to action) button to your post. The composer offers **Book**, **Order online**, **Buy**, **Learn more**, **Sign up**, and **Call now** (verify by testing). If you don't need one, leave the button set to **None** and the post is published without a CTA. \n ![image.png](https://support.buffer.com/api/attachments.redirect?id=6dca710b-bcc6-4116-8e2d-4a1c942881a1) | | **Tagging / mentions** | Google Business Profiles do not support mentions / tagging. For more information on tagging within other social networks, check out our [full guide to adding tags (mentions) here](https://support.buffer.com/en-us/articles/adding-mentions-tags-in-posts-ulm0tGb2Ej). | | **Hashtags** | Google does not hyperlink hashtags, so hashtags sent to Google Business Profile will not be clickable. Learn more about [how hashtags work in Buffer here](https://support.buffer.com/en-us/articles/how-hashtags-work-in-buffer-kusRDsVgD8). | | **Daily posting limit** | 50 posts per 24 hours. Learn more about [Daily posting limits here](https://support.buffer.com/en-us/articles/daily-posting-limits-kJ0JtpsdvD). | | **Character limit** | 1500 characters per post. Learn more about [character limits for each social network here](https://support.buffer.com/en-us/articles/character-limits-for-each-social-network-mNDqsEV9Nf). | ## Image specifications for Google Business Profile Google Business Profile supports images. Google Business Profiles do not support GIFs or videos due to API limitations. | | **Images** | |:---|:---| | **Number allowed per post** | 1 | | **File size** | between 10Kb and 10 MB | | **File types supported** | JPG, PNG, WebP (images uploaded as WebP will be converted to PNG), HEIC | | **Recommended resolution** | 720px x 720px | | **Maximum resolution** | 10,000px x 10,000px | | **Minimum resolution** | 250px x 250px | | **Canva integration** | Yes | | **Alt text** | Alt text is not supported for Google Business Profiles at this time. Learn more about [adding alt text to your images here](https://support.buffer.com/en-us/articles/adding-alt-text-to-your-images-Oqn4WJGS1j). | ## Engaging with Google Business Profile posts Engagement features are available for Google Business Profiles within [Buffer's Community feature](https://support.buffer.com/en-us/articles/using-community-on-the-buffer-mobile-app-mCNla9C1We) (available on the web version of Buffer and in Buffer's mobile app). Reviews that include photos or videos will show those attachments alongside the review text. Replies you send back from Community are text-only. To use Community on the desktop version of Buffer: 1. Head to the **Community** tab on the left side of the dashboard. 2. Select your Google Business Profile on the left menu and start replying to your comments. ![Buffer - Community - arrows pointing to Community and Instagram.jpg](https://uploads.linear.app/f31e27bb-2648-4704-a97e-10c959e67f21/8c2d826b-46d1-4167-9d99-cd4637e315aa/b72bf695-2e90-4852-8518-be4d81676424 " =2359x1105") :::info **Tip:** Prefer to reply to comments on the go? Check out our guide to [Engaging with Community comments in Buffer's mobile app](https://support.buffer.com/en-us/articles/using-community-on-the-buffer-mobile-app-mCNla9C1We). ::: ## Google Business Profile analytics We unfortunately don’t offer Google Business Profile analytics at this time. ## Google Business Profile error library If you're (unfortunately) hitting errors in Buffer when trying to connect a Google Business Profile, or publish posts to one, the [Google Business Profile error library](https://support.buffer.com/en-us/articles/google-business-profile-error-library-2suRC4DahS) is the place to go for solutions. ## FAQ ### What will be the timezone for my Event and Offer posts? Times for Events and Offers will be the local timezone of your Google Business Profile location. For example, if you create an Event type post and the event is for 2 weeks from now at 7PM, it would be 7PM wherever the location is set for your Google Business Profile. :::info Do you have a Google Business Profile feature suggestion? We’d love for you to submit or upvote it [here on our feature suggestions board](https://suggestions.buffer.com/). :::