---
title: "Renaming your Buffer organization"
description: "The concept of Buffer Organizations makes it easier to manage your channels and users. By default, your organization will be named \"My Organization,\" which can confuse your users. Because of that, we recommend changing your organization's name by following the steps below."
canonical_url: "https://support.buffer.com/articles/renaming-your-buffer-organization-xrN1V4jj6p"
md_url: "https://support.buffer.com/articles/renaming-your-buffer-organization-xrN1V4jj6p.md"
---
# Renaming your Buffer organization

The concept of Buffer Organizations makes it easier to manage your channels and users. By default, your organization will be named "My Organization," which can confuse your users. Because of that, we recommend changing your organization's name by following the steps below.

:::info
📝 Learn about [adding users and setting up permissions in your organization](https://support.buffer.com/en-us/articles/adding-users-and-setting-up-permissions-ixjiLpe2fd).
:::

1. Click your profile avatar in the bottom left of your dashboard and then click ***Settings*** from the drop-down menu.
2. Select ***General*** on the left-hand side.
3. Type your new organization name in the text field and click ***Save Changes***.

![Buffer - Account settings - Change organization name](https://support.buffer.com/api/attachments.redirect?id=269dc155-e1de-45a8-a4e8-907e1bf53654 " =1525x814")

:::info
Your organization name can be up to 100 characters and cannot include URLs or special characters.
:::

Here's an example of how three distinctly named organizations appear in the account menu, allowing you and your users to easily see which organization you are working with.

![Buffer - Organization List](https://support.buffer.com/api/attachments.redirect?id=d74d019d-b672-4194-9dd6-cbc37f873e9c " =604x570")